Euroroute Logistics
FRITZ!Box 7690: The Flagship Wi-Fi 7 Router
Irish ISPs are under growing pressure to deliver broadband services that meet the demands of modern households. From hybrid work setups to high-definition streaming and multi-user gaming environments, end-users expect not just speed, but stability and coverage that support every corner of the home. The FRITZ!Box 7690, AVM’s latest flagship router, brings together cutting-edge Wi-Fi 7 technology, seamless Mesh Wi-Fi, and multi-gigabit speeds to help ISPs exceed those expectations.
Wi-Fi 7 for Ultra-Fast Connectivity
This router is a fully integrated home networking solution that also streamlines deployment and device management for service providers. Combined with Euroroute’s no-touch configuration and Cloud ACS tools, it enables ISPs to enhance customer satisfaction while reducing operational complexity.
Wi-Fi 7: Designed for Modern Digital Homes
The FRITZ!Box 7690 harnesses the full potential of Wi-Fi 7, delivering faster data transmission, increased network efficiency, and stronger connections for multiple devices operating simultaneously. Advanced features such as Multi-Link Operation (MLO) and Punctured Mode reduce latency and congestion, ensuring consistent connectivity for bandwidth-heavy applications.
Households using real-time services like video conferencing, VR, and online gaming benefit from the router’s ability to maintain stable, low-latency performance. For ISPs, offering Wi-Fi 7-enabled equipment opens up new possibilities for creating tiered, premium service packages that appeal to tech-savvy customers.
Mesh Wi-Fi That Covers Every Room
Strong, uninterrupted Wi-Fi throughout the home remains a top priority for customers. The FRITZ!Box 7690 includes full Mesh Wi-Fi functionality, allowing connected devices such as FRITZ!Repeaters to operate as a single, unified network. This eliminates signal dead zones and improves the user experience, even in homes with challenging layouts.
Mesh Wi-Fi reduces customer complaints and service calls, providing a consistent, high-quality connection whether users are streaming in the living room or taking a call in the home office. For ISPs, this translates into improved service reliability and stronger customer retention.
Multi-Gigabit Speed and DSL Compatibility
The FRITZ!Box 7690 supports super-vectoring DSL speeds up to 300 Mbps and includes a 2.5 Gigabit WAN port for fibre broadband connections. It also features a 2.5 Gigabit LAN port, enabling ultra-fast data transfer for local devices and providing a network backbone ready for future demands.
With the shift toward higher-bandwidth services, ISPs can rely on this router to support data-intensive use cases. Its high-speed capabilities make it a future-ready choice for residential deployments and advanced broadband packages.
Smart Home Integration Built-In
The FRITZ!Box 7690 functions as a smart home hub with support for both Zigbee and DECT technologies. Users can manage lighting, heating, energy use, and other connected devices through the FRITZ!App Smart Home. This functionality allows ISPs to offer customers added value through smart home services, creating new upsell opportunities and enhancing user engagement.
Simplified Management with FRITZ!OS and Cloud ACS
Running on FRITZ!OS, the 7690 offers an intuitive interface, advanced configuration tools, and regular firmware updates. Its robust feature set is enhanced by Euroroute’s Cloud ACS platform, powered by AVSystem, which gives ISPs full remote visibility and control over their CPE fleets.
Cloud ACS enables rapid mass provisioning, diagnostics, and firmware management—critical tools for efficiently supporting a growing subscriber base. This ensures smooth operation while reducing technical overhead for field teams and support centres.
Integrated Telephony and Secure Networking
In addition to data networking, the FRITZ!Box 7690 includes a full telephony system, supporting up to six DECT cordless phones and five answering machines. Users can synchronise contact lists from popular platforms and access missed calls and voicemail from any device.
Security is embedded into every layer of the device. With features like a built-in firewall, secure guest Wi-Fi access, and individual encryption keys, ISPs can confidently provide customers with protected, private internet experiences.
Euroroute’s Plug-and-Play Advantage
To ensure smooth rollout and user adoption, Euroroute offers no-touch CPE deployment. Devices are pre-configured and shipped ready to install, simplifying setup for customers and reducing time-to-service for ISPs. This model minimises installation errors and support calls, increasing efficiency at every step of the delivery chain.
A Strategic Asset for Irish ISPs
The FRITZ!Box 7690 is a premium, full-featured router that meets the evolving needs of Irish broadband customers. Through Euroroute’s integrated deployment and management services, ISPs gain a competitive edge by offering a product that delivers high performance, smart home capabilities, and operational simplicity. With Wi-Fi 7 at its core and the backing of proven Cloud ACS technology, this router represents a strategic upgrade for networks looking to grow in scale and customer satisfaction.
The FRITZ!Box 7690 is a premium, Wi-Fi 7, full-featured router.
With Wi-Fi 7 at its core and the backing of proven Cloud ACS technology, this router represents a strategic upgrade for networks looking to grow in scale and customer satisfaction.