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The role of Internet Speed Tests in Reducing Customer Churn

Reducing Customer Churn

Consistency and reliability in internet speeds are increasingly vital for retaining Irish home and business broadband customers. According to the Commission for Communications Regulation (ComReg.ie) Quarterly Key Data Report from Q1 2025, approximately 67% of fixed broadband subscriber lines had purchased broadband with speeds equal to or greater than 500Mbps, up from 47% in Q1 2024, while 19% purchasing broadband speeds equal to or greater than 1Gbps. 

Reducing Customer Churn

Real-time Speed Testing

At Euroroute, our partnership with AVSystem empowers ISP decision-makers with powerful tools for real-time speed testing and network optimisation. In this article, we explore how Cloud ACS speed tests help Irish ISPs identify performance issues early, reduce support calls, and minimise customer churn by delivering a consistently high-quality broadband experience.

What Is Cloud ACS and Why It Matters

Cloud ACS provides ISPs with a centralised platform to remotely configure and manage customer premises equipment (CPE) at scale. This allows for automated firmware updates, parameter adjustments, and diagnostics, all delivered directly to routers and gateways. By integrating speed testing into this system, ISPs gain valuable insight into live connection quality across their customer base.

Faster Speeds, Lower Churn

In today’s market, customer loyalty hinges on the quality of the broadband experience. Irish consumers expect seamless streaming, lag-free video calls, and dependable remote working tools. Studies consistently show that poor or inconsistent internet speed is one of the top reasons users switch providers. Cloud ACS speed tests offer proactive monitoring to detect slow or unstable connections before they escalate, enabling ISPs to act swiftly and prevent dissatisfaction.

Speed Tests: The Heart of Proactive Management

Automated speed tests are a key management tool within Cloud ACS. These tests measure and report metrics such as download/upload speeds, latency, and jitter, offering a snapshot of real-world user experiences. Regular testing enables ISPs to identify performance issues early, schedule remedial action, and benchmark improvements. For busy support teams, this translates into fewer reactive troubleshooting cases and more efficient operations.

Key Benefits of Integrated Speed Testing

1. Immediate Diagnostics:
When tests detect anomalies or degradation, ISPs can remotely investigate the issue often before customers notice any loss in service quality.

2. Enhanced Network Tuning:
Aggregated speed data helps identify network bottlenecks or coverage gaps, enabling targeted upgrades to ensure optimal performance across all regions.

3. Informed Capacity Planning:
Data-driven insights inform future infrastructure investments, helping ISPs prioritise regions or services most in need of improvement.

Boosting Customer Confidence

For end users, Cloud ACS speed tests translate into a more reliable broadband experience. Personalised data insights enable ISPs to offer transparency, such as notifying customers when speeds improve or benchmarks are met. This level of service builds trust, drives NPS (Net Promoter Scores) scores, and reduces churn. ISPs seen as proactive and informative are more likely to retain subscribers long-term.

Preparing for the Future

As the Irish economy becomes ever more digital, with full-fibre rollouts, gigabit-ready services, and smart-home adoption on the rise, networks must evolve to meet increasing demands. Cloud ACS speed testing places ISPs at the forefront of this evolution, ensuring networks remain resilient, efficient, and ready for tomorrow’s tech landscape.

Euroroute’s Recommendation

Adopting Cloud ACS speed testing is a strategic investment in operational excellence, customer trust, and market readiness. At Euroroute, we’re helping Irish ISPs implement these capabilities seamlessly, offering end-to-end support from provisioning to ongoing performance tuning. We offer a free 30-day trial of our Cloud ACS platform, giving ISPs a risk-free opportunity to experience the benefits of scalable, remote device management firsthand. Contact us today to arrange a free consultation and discover how Cloud ACS speed tests can transform your service delivery and future-proof your ISP operations.

Proactive speed diagnostics can save you from losing subscribers.

Cloud ACS speed testing lets Irish ISPs monitor performance, resolve issues before they escalate, and optimise their networks all remotely.